With over 2 billion monthly active users, Instagram is one of the best platforms to host giveaways in order to increase your brand’s visibility. Instagram Giveaways are a part of promotional campaigns that brands use to enhance visibility. It makes the audience win prizes when they perform any task according to the set criteria. Giveaways allow you to quickly gain new, targeted followers and engagement with your existing audience in a fun and interactive way. While organizing an Instagram giveaway looks promising to have a great outreach, it is important to have the right Instagram giveaway picker. It will help make the contest fair and transparent when selecting the deserving winners.
Creative Instagram giveaways that tie into your brand grab attention and help spread brand awareness organically. When done right, they create excitement about your company and products.
As you plan your next Instagram giveaway, get creative with these 7 Instagram giveaway ideas that are sure to get your audience buzzing.
1. Hashtag Giveaway
The hashtag Instagram giveaway idea is a tried and true Instagram favorite. To enter, ask participants to like your post and use your branded hashtag or a giveaway-specific hashtag in their own post. Going through the hashtag feed allows you to view entries and engage with participants. Hashtag giveaway promotes your contest wide and far making more and more people to likely become part of the contest. The lure of the prizes to be won will have the potential to make your hashtag go viral. This is one of the time-tested Instagram giveaways that bears fruit for your brand. After the winners are decided, you can rerun the hashtag giveaway showcasing the winners. This will let your message reach a wider audience that surely will give a try when you will run the contest next time.
Things to include:
- Main prize
- Number of winners
- Entry deadline
- Instructions to enter
Pro Tip: Use a hashtag unique to the giveaway so you can easily find and interact with entries, and use a tool like Keyhole to track them.
Here is an example for your reference-
2. Tag-a-Friend Instagram Giveaway Idea
Encourage followers to tag friends in the comment section of the post they’d like to win a prize for. This spreads brand awareness as participants will likely tag friends they think would like your brand. It helps you tap into new potential audiences from friends of current followers. You can try various Instagram picker tools to bring in transparency and the spirit of fair play into the competition. The best picker tool will pick the most deserving contestants from the pool. When people assume that there is transparency and fair play in the system, they are more likely to respond positively to the contest. However, it is important to make the audience aware of the exact rules and procedures so that they don’t have any doubts in mind.
Things to include:
- Rules for the number of friends they can tag
- Prizes
- Entry deadline
- Instructions to tag friends on your post
Pro Tip: Consider limiting the number of friends that can be tagged to 10 or 20 so it doesn’t get out of hand.
3. Tag-Us Giveaway
Ask followers to post photos of them using or engaging with your products or services any way they’d like. In order to enter the giveaway people need to tag your brand in the photo or caption. Going through the tags allows you to see creativity of customers enjoying your offerings. This is another method to organically enhance your outreach. Audiences will only need to tag you with their content generating thousands of posts under your name or hashtag. When people will see your brand tagged in their fellow’s posts, it automatically will create interest in their minds and they will like to see more of you generating traffic to your page. The only thing you can do is use catchy phrases and lay down well-defined instructions for the audience so that there remains a no doubt in their mind about the procedures.
Things to include:
- Instructions to tag brand
- Prizes
- Entry deadline
Pro Tip: Repost some of your favorite tagged photos throughout the giveaway duration to encourage more engagement.
Here is an example for your reference-
4. Repost Instagram Giveaway Idea
Encourage exposure by asking followers to repost one of your Instagram posts. It could be a specific giveaway post or any branded content of your choice. This directly puts your content in front of new audiences that follow your contest entrants. Repost giveaways are one of the best Instagram giveaways as they make use of sharing your content which sets a chain reaction and increases the virality of your posted content. Reposting gives the audience the power to actually participate with just a click. Reposting giveaways are one of the most sought-after mediums of influencers and brands to take their message and voice forward. Carefully select the photos or written content you want people to repost. The content should have a connection to your brand or image yet at the same time has a charm and humor that makes people cherish it.
Things to include:
- Photo(s) you want reposted
- Instructions to repost
- Prizes
- Entry deadline
Pro Tip: Share several images eligible for reposting so entrants have options to choose from.
Here is a repost giveaway example-
5. Photo Giveaway
Photo giveaway is one of the best Instagram giveaway examples out there that truly makes engagement with the community a delightful experience. Ask followers to get creative and post their best photos around a central theme. This could be decorating with your products, photos enjoying or using your product, or anything relevant to your brand. You pick the winning photo(s) based on creativity and how well they represented your brand in their post. The key is to choose a photo theme that will resonate with the audience. Interesting and humor-centered theme often makes people interested in participating in the contest.
Things to include:
- Photo theme
- Prizes
- Entry deadline
- Tag your brand
Pro Tip: Share some examples of ideal photo entries to spark inspiration.
Here is an example for your reference-
6. Quiz Instagram Giveaway Idea
Post an engaging, branded quiz in your Instagram Stories or feed. It could cover knowledge of your products, company history, or anything on theme with your brand. To enter the giveaway, followers need to answer all quiz questions correctly. People generally like quizzes and especially when there is a prize to be won. It is your duty to draft a question set that is engaging and interesting. The task is to slip in your brand message or product under the shine of a quiz. Be sure that there are going to lot of entries and it is going to be difficult for you to sift through them. But choosing the right picker tools can help you pick up the deserving winner. This will provide legitimacy to your contest and set the tone for your upcoming contests.
Things to include:
- 10-15 engaging quiz questions
- Prizes
- Entry deadline
- Link to take quiz
Pro Tip: Make some of the quiz questions more obscure facts about your company or brand so it’s not too easy.
7. UGC Instagram Giveaway
User-generated content (UGC) giveaways have followers creating something of their own showcasing your brand. This often generates branded posts, Stories, and Reels to share organically. Types of UGC can include reviews, crafts, DIY videos, recipes, and more. The user generated content gives the audience to employ their creativity and come up with innovative posts that has the potential to lift up your Instagram game. The artistic freedom UGC giveaway gives to the users will fill the repository associated with your brand with a unique set of content that you can use to showcase your brand. The allure of the prize will make thousands of Instagram users try their hand out resulting in your brand’s good organic outreach.
Things to include:
- Instructions for UGC submissions
- Entry deadline
- Prizes
- Brand hashtag to unify entries
Pro Tip: Share samples of the types of UGC you hope to receive in the giveaway.
Here is an example for your reference-
Get Creative With Your Next Instagram Giveaway
The possibilities are endless when it comes to launching unique and creative Instagram giveaways. Use these 7 Instagram giveaway ideas as a springboard for your next brand awareness-boosting contest. Keep it on theme with your brand image and engage followers in fun ways.
Track giveaway engagement as it progresses. See which posts get the most shares or which hashtags get the most traffic. Use these insights to craft even better Instagram giveaways next time. Don’t forget to engage with every entry and participant. This fosters brand loyalty and goodwill long after the giveaway ends.
